Working for PayaCharity
We are always looking for smart, ambitious people to join us. If you think you can help us strengthen our sale team, improve our products & services, support our IT development activities, or contribute to our administration or operations functions, we are keen to hear from you.
Our core values include respect, trust and integrity, and these have been crucial to the success of our business and form the cornerstone of our culture.
We work hard, move fast, have fun and enjoy the fact that we are making a difference providing services that are used by thousands of businesses and millions of consumers.
As an employer, we are committed to equality and diversity in the workplace. We strive to create an environment where all staff are treated fairly and decisions on recruitment are based solely on individual merits and abilities, appropriate to the job.
Charity Marketing Manager
PayaCharity has been very successful in delivering contactless & QR code donation services to many UK charities, such as RNLI, British Legion, Marie Curie.
The business has recently acquired Good Thyngs (QR/NFC donations) and the consumer Toucan App. These businesses are all now being pulled together with a stronger focus on the UK Charity sector and we need to hire a dedicated Charity Marketing Manager to effectively deliver compelling on-line content to raise our profile with customers & partners in the UK Charity sector.
Description
The Charity Marketing Manager will be responsible for the growth of the company’s online presence and profile of the business in the Charity sector. The role requires a mix of both strategic direction and hands on work to implement and run successful marketing campaigns.
You will work closely with managers of the business and designer to execute delivery of the companies on-line channels and the products for sale to UK Charities.
You will monitor the effectiveness of effective ROI of all marketing campaigns, web channels and social media platforms.
To meet business goals, you will need to propose and implement optimum ways of delivering marketing content though a mix of internal resource, charity partners and existing on-line content.
The role will be based at the company’s offices in Northampton.
Responsibilities
- Planning, delivering and optimising all digital marketing activity including paid advertising, SEO, Email marketing campaigns and Social Media.
- Updating company website content and managing the delivery of future re-branding activities.
- Defining effective ways of promoting the PayaCharity’s products and services including the Toucan consumer App.
- Development of new product and service propositions and tactical marketing plans.
- Managing corporate brand identity and market positioning.
- Growing the online presence of PayaCharity through social media and other digital channels.
- Managing relationships with any agencies and design resources.
- Arranging and managing outsourcing of marketing material where applicable.
- Managing the event calendar and supporting face-to-face & on-line partner and customer sector events.
- Writing and distributing Charity Press Releases and Blog posts.
- Regular reporting monthly to Senior Managers.
Requirements
- A strong business head and understanding of market fit.
- Experience of working in the Non-for-Profit sector, understating the needs of Charities in the UK.
- Experience of effectively using on-line social media such as LinkedIn, Twitter and Facebook.
- Track record of effective AdWords and social media marketing campaigns, re-marketing and search Engine optimisation.
- In depth knowledge of PPC campaigns and affiliate marketing.
- Excellent written and verbal communications skills for writing blog posts, emails and Press releases.
- Solid organisational skills including attention to detail and multi-tasking.
- Degree or CIM is preferred but not required.